We’ve compiled a list of some great employee newsletter ideas to make your employee newsletters even better. Don’t try to cover or obscure the truth. Over 60% regularly send email employee newsletters. But we all know that’s not usually how it works. Benefits of diversity to employees can be promoted by: Encourage dialogue about diversity Keep a focus on talent Find sponsors and champions Create outside-the-box opportunities Q2: Many organisations promote their diversity achievements in external forums. If you throw in Board members, they may be more interested in the financials of the company. To structure your long-format newsletter, make sure to work with different headlines, visuals and separators. Take Dunder Mifflin from The Office for example. They even give employees a handbook. 4 – You get to showcase your expertise through your newsletter. List three based on the benefits of using external forums? Employee newsletters are crucial to building a consistent and trusted voice within your organization. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. It is sometimes hard for business owners to take the leap into an internal newsletter because it doesn’t directly correlate to anything monetary. Do you put out an internal newsletter for your employees? There’s plenty of data to back up the benefits of email marketing campaigns. Ultimately, employees want their achievements to be acknowledged. The Federal Employees Health Benefits (FEHB) Open Season elections and the 2021 FEHB plan rates were effective on January 3, 2021. Rather than random internal email campaigns to … This, however, all comes back to valuing the internal newsletter entirely. Over 500 communicators participated in our Emerging Trends & the Use of Technology survey. The information does not usually directly identify you, but it can give you a more personalized web experience. Information on events like seminars, business meets, employee outings, training sessions, and business programs can be all be shared using internal newsletters. Remember, while internal newsletters are a great way to encourage collaboration and better internal communication, it can also be used to spark ideas. One of many positive benefits gained from well-established organizational communication is improved relationships. What are the different types of employee recognition? Note: As for board members, having a separate newsletter might be best. In other words, it’s a win-win for everyone. Events are one of the most common employee newsletters that are sent out. You can set your browser to block these cookies, but some parts of the site will not work. These newsletters are to educate and entertain your employees and can be read whenever (like on a Friday late afternoon). Newsletters are used to get attention and share information. And, even better, people who make purchases marketed through emails spend 138% more than people who do not receive emails. A newsletter promotes company culture; just make sure you recognize the needs of all your different departments. Provides real time engagement metrics – Engagement metrics such as opens and clicks, article and section popularity can help you shape your content strategy and improve performance with every issue. These cookies are necessary for our website to function. This is because our brains are … The 2016 Aflac Workforce Report found that 60% of employees would take a job with lower pay but better benefits, while 16% said they had left a job or … 60% of internal communicators regularly send email employee newsletters, How to improve employee newsletter open rates and drive engagementDownload Guide. Denise Cox has award-winning experience in corporate, media and PR communications. Give Employees A Day Off For Their Interests . Here are some statistics that might get you in the mood to write, courtesy of Convince & Convert: 44 percent of email subscribers made at least one purchase based on a promotional email they received in 2015. Starts and continues conversations – Today’s technology lets you embed interactive features in your newsletters – such as commenting, ratings, ‘likes’, and surveys or polls. Email newsletters give businesses the opportunity to regularly communicate with customers and leads who have expressed interest in their company, making them a very warm audience. Newsletters strengthen the relationship between employees and employers, but also create and build relationships with customers. This not only reduces emails – it boosts the relevance of what does appear in the inbox. For example: 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.McKinsey Click “Accept all cookies” to agree to the use of cookies for these purposes, or "Cookies settings" to change your preference or to read more. Declutters the inbox  – Instead of relying on a glut of single message emails-to-all, employee newsletters push out aggregated essential information. When you develop content, ask for their input. Improved Physical Fitness Below is a post from a local animal shelter acknowledging the good work put forth by several people volunteering from a partnership with another company. Whether it's important updates to work processes or changes to the law that pertain to the business, the newsletter gives employees a chance to keep up with the latest news and developments. One-on-one meetings are a valuable tactic practiced by successful leaders. Newsletters drive sales. The same goes for your company; don’t be afraid to ask your employees for feedback. Targeting cookies are used to deliver ads more relevant to you and your interests. However, more and more companies are starting to realize the benefits of creating newsletters for internal staff. We use cookies to enhance your experience of this site, analyze site traffic, and serve tailored content and advertisements. What are the benefits of newsletters? We recommend putting out a newsletter at least bi-weekly in order to keep the momentum going. Many work wellness programs feature competitions between employees. Your employee newsletter is a great place to provide your team with an important company update, nurture the relationship, and support the onboarding of new team members. Good employee newsletters can keep employees informed, provide a line-of-sight across the organization and supply the tools and information needed for job productivity. Not only is this a great way to keep employees, Board members, and other staff informed, but this newfound knowledge from them could actually bleed into your overall business goals outside the office as well. Perhaps they have ideas for collaboration that they would not have realized before. Features multimedia such as video – Along with written articles, you can also offer an array of content, such as images, podcasts, infographics and videos – bringing your employee newsletters to a whole new level of engaging. The Benefits to Businesses & Employees of Working at Home by www.SixWise.com. Set some goals and try to engage in your work’s healthy atmosphere while you reap the benefits of accomplishing a healthy task. The first benefit of the internal newsletter -- whether it's done in e-format or on paper, is keeping employees up to date on the happenings of the company. This also makes it hard to decide who you are going to pay to take time out of his/her day to write the newsletter. In a sense, you are actually marketing to them whether you think of it that way or not. Once you, the business owner, really believes in the benefits of such a newsletter, delegating someone to write the newsletter is easy. How to improve employee newsletter open rates and drive engagement, How to Improve Employee Newsletter Open Rates and Drive Engagement, The 4 main areas of digital transformation, How to fight Covid-19 exhaustion and build strength in 2021, Why change fatigue from 2020 threatens the business changes needed to survive 2021. 7 Email Newsletter Benefits That You May Have Overlooked. That may be extreme, but employee newsletters do have a way of finding their way into customers’ inboxes once in a while. The Benefits of Creating Newsletters for Internal Purposes (and How to Make It Happen). The annual open enrollment newsletter is tailored to the following subscriber groups: State and higher education employees; Employer group employees; Retirees Please note: blocking some types of cookies may impact your experience of the site and the services we are able to offer. In the example above, while the warehouse staff may not fully understand what goes into having the most sales for the month, it is good for both departments to be aware of what is going on in the company as a whole. Proves Internal Communication’s business value – Benchmark and use your results to transform internal communications from shooting in the dark to an effective management tool. Ready to see how marketing automation can help you grow at record speeds? As discussed above, breaking your newsletter out into departments is a great way to stay organized and make sure you have content for everyone. Employees want them – Internal communications are extremely important to employees. Check out more ideas here. It produces a healthy work environment. However, when HR would make rounds, people asked questions, some that they could log in and manage their employee account to see their points, how many vacation days left they have to spend, and even 401K and VIP benefits. Delivered to your inbox so you never miss out. When you visit any website, it may store or retrieve information on your browser via cookies. Employee newsletters should be straight forward right? There's brilliant thinking out there and we bring it here, for you. This information might be about your preferences or your device and is mostly used to make the site work as you expect it to. Piggybacking off of step 2, everyone wants to feel recognized and appreciated, so it’s important as a business owner to do just that. 2. I know telling your wife what you actually thought of last night’s dinner when asked can be terrifying and even dangerous at times, but feedback and constructive criticism are healthy and essential. She uses her knowledge and skills to help companies and customers deliver measurable success through smarter, more effective and interactive communications across all channels. We provide For Your Benefit newsletters to PEBB Program subscribers by mail or electronically. They can be one of the most effective communication tools available to engage employees. ©2021 Salesforce.com, inc. All rights reserved. Weekly digest newsletters are a good way to share article roundups or to highlight ones that might have gotten lost. When implemented correctly, these brief, weekly check-ins improve employee performance and their results in measurable ways. According to Evok Advertising, email newsletters require approximately one-third the cost of producing a traditional printed newsletter, allowing your small business to leverage the savings for other marketing or operational expenses. Improving relationships between management and staff is important. It’s what’s best for the relationship. Such newsletters can even be used to measure employee engagement so you can pinpoint areas of improvement for your business. To survive, organizations had to adapt at a pace few had experienced before. Did you know that American studies have shown that e-mail distribution gives 40 times return on each dollar invested? Who can walk the most steps in a month, get 7 hours of sleep, or cut out alcohol for a week? Newsletters; Webcasts; ... New tools and resources are available to streamline open enrollment and deliver the best benefits to employees. Reduces information overload – By using employee data and content targeting, your team can produce employee newsletters that are personalized to the employee, sending only the information and news they need. Employees appreciate good communication coming from management. 1. Employees can’t work together to help achieve a goal if they don’t know what the goal is… One of the most powerful is the email newsletter. Here are some of the best benefits of using email newsletters … Your first step when thinking about an internal newsletter is who exactly will get the newsletter. Why have they survived through the digital age? A great email newsletter benefit is that since it is periodical, it helps smooth the overall marketing endeavors of your business. This can include their unique contribution, expertise, character, efforts and dedication to their work or to achieving business results. This, however, all comes back to valuing the internal newsletter entirely. These cookies can also be used to measure ad performance and provide recommendations. If successful, put it in your newsletter! But there are a number of things that communicators need to have in place to ensure they have the highest impact. As discussed above, a big part of using an internal newsletter is marketing to employees first. Benefits Newsletters Search Benefits News. Announce company-wide events or events the company is sponsoring to maximize promotion and attendance. Link your results back to organizational goals and objectives and share it with stakeholders. A few questions to ask include: Step #1: Who Will Receive the Newsletter? Good employee newsletters can keep employees informed, provide a line-of-sight across the organization and supply the tools and information needed for job productivity. Denise has created and deployed a wide variety of strategies at large organizations, start-ups – and in her own business. PEBB Program For Your Benefit newsletters. Having a board member volunteer to write this newsletter would work best, which brings us to the next point. If you have an e-mail address today, you are probably already recipients of one or more newsletters. Another section you may want to add (depending on how large your company is) is industry news. Start receiving BenefitsPRO.com’s free email newsletters to keep your finger on the pulse of the employee benefits market! Social media is another great way to market to your employees. Lessens Information Output to Employees - Quarterly newsletters give employees timely, adequate firm information. Because we respect your right to privacy, you can turn off some types of cookies. When it comes to success, there are a few key questions you need to ask yourself to make sure you are using the newsletter and spending your time doing something valuable. Remember to keep the communication relevant and maintain an appropriate tone of … Step #4: How Will You Get Your Employees Involved? Click on the different category headings to find out more and change our default settings. 4. Employee focused newsletters can bring a softer touch as they are aimed at appealing mainly to the emotional side of the employees. I know the calendar is telling us that it’s a new year, but I honestly don’t think we are…, Almost overnight, COVID-19 changed the world. Learn how to be successful below. If written correctly, it improves company culture and keeps employees up to date, which should in turn help the business as a whole cut down on turnover rate and foster new and creative ideas—and this does correlate to something monetary. Personal recognition or the acknowledgement of individual expertise, unique talents and qualitie… Email newsletter benefits include getting repeat website visitors, building mindshare, and spreading the word about your expertise. Some companies choose someone in the marketing or content department to write the letter, while others ask the staff to pitch in by having each department head write a few paragraphs on what has been going on. See what ideas they think stick, see which stories get the most clicks, and offer incentives that they will care about. When I worked for Walgreens, they had a weekly newsletter out every week. Let us know in the comment section below! Chat with our sales experts or call us at 1-800-667-6389. benefits of creating newsletters for internal staff, 4 Ways to Get More Out of Your B2B Marketing Automation, Elevate Your B2B Marketing: A Guide to Account-Based Marketing, 7 B2B Marketing Strategies You Need to Know, Marketing Automation for Financial Services, Marketing Automation for Healthcare & Life Sciences. You will see these changes reflected on your Leave and Earnings Statement (LES) for the pay date of January 22, 2021. What has worked with your team in the past? DO tell the truth. (If you don’t feel comfortable interviewing your CEO and writing an article, CompanyNewsletters.com has highly experienced business journalists who can conduct the interview and write the article.) Use your newsletter to signpost and drive traffic to SharePoint, Yammer, Chatter and other enterprise platforms. More on this in step 4. By entrusting smaller marketing tasks to them, you are letting them know that you value their perspectives and input. One other useful function newsletters have is that they can contribute to a greater sense of camaraderie among the workforce. Many workers revel in the thought of telecommuting, or working from home: no commute, savings on gas money, and, of course, no one looking over your shoulder.But the benefits of working from home are not just for employees, businesses also benefit from at-home workers. Functionality cookies are used to remember your preferences. Nayya claims to use over 3 billion consumer data points, a network of medical carrier integrations, and 120 million lines of claims data to identify the right benefits for employees. You critique them on the work they do, let them critique the content produced within your digital marketing platform. Can be read on any device – Designing and using a high-impact template offers employees the flexibility to securely view employee newsletters at their workstation, or on a smartphone. The principal and three other employees at a popular southeast San Diego charter school are likely to stay now that the San Diego Unified School … Newsletters. You all know how to make your digital marketing content work for you outside of the office – establishing your brand, bringing in leads, growing your sales, and more. In 2021, the global stag…, Beating change fatigue: How to recharge embattled employees for 2021, 5 Top Tips for better line manager communications. All companies hit rough patches from time to time, and employees pick up on it when it happens. This can help boost morale and create hard-working, dedicated employees. Connection is key to being competitive. What makes email employee newsletters still matter – in fact, why they are essential? Newsletter name ideas suitable for this sort of internal newsletter include: Employee newsletter. Structuring your newsletter around a “Top 10” list can leave your readers with a breakdown that is both easier to read and can allow your brain to retain more information. Today, more than 83 percent of B2B marketers use email newsletters as a marketing technique. Newsletters are actually one of the most profitable marketing channels. (Don’t forget to use a power word in the headline to get people to engage!) Find content about the company, paste it in, find some images and bam, call it a newsletter. This will get your employees more interested in social and start sharing your posts. We recommend including these announcements first to make sure people read. Email employee newsletters remain a cornerstone of an internal communication strategy. As a leader, 1-on-1s provide you with the opportunity to get to know your people exceptionally well so that you’ll have better access to unfiltered information. The upstairs staff may be most interested in the person who had the most sales that month, while the downstairs staff would probably be more interested in the company’s plans to expand the warehouse. At the beginning of the year, interview your CEO and write an article identifying the company’s top priorities and objectives for the new year. It makes your content more interesting, relatable, and digestible because it is in a style that naturally clicks for our brains. Reduces information overload – By using employee data and content targeting, your team can produce employee newsletters that are personalized to the employee, sending only the information and news they need.