The use of a particular language in LL is conditioned by different factors, among which E. Shohamy mentions a rational choice, representation, private and collective identities, power, rights, globalization and multilingualism [7, P. 153]. that French dominates the linguistic landscape. Список литературы на английском / References in English: Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная. The unit of analysis in linguistic landscaping is the sign, i.e. document.write("